
ENGAGE. INFORM. INSPIRE.
TOM GRAYSON
COMMUNICATIONS CREATIVE PHOTOGRAPHY VIDEO MARKETING WRITING





HURRICANE HARVEY HOME DONATION

P. SCOTT CHICAGO SPOTLIGHT

FINDING A HOME IN TOUGH TIMES

VIDEO PRODUCTION: THE BASICS, TOM GRAYSON

CAPE MAY TOURS

HONEYMOONS FOR HEROES

CHASE & PROPERTY BROTHERS: PINS & PROPERTIES

CHASE MYHOME APP PROMO

RYAN SERHANT OF BRAVO CHANNEL: CHASE AGENT EXPRESS

TOM GRAYSON
ENGAGE. INFORM. INSPIRE.
CREATIVE COMMUNICATIONS PROFESSIONAL
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Proven success in developing, managing and launching a broad range of creative brand campaigns that inform, inspire, and engage in the digital, broadcast, and print space leveraging video, photography, graphic design, writing, and channel management.
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Motivated by a collaborative creative approach, my portfolio includes efforts for web, social media, broadcast radio and television, email, print, events, and digital screens.
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Efforts and knowledge base include team management, creative applications, digital platforms, owned and paid omni-channel management, video storytelling, cross platform marketing, external and internal communications, presentation development, creative writing, agency partnerships, and analytics.




WORK & RESULTS
VP, Creative Communications & Content, JPMorgan Chase, NY, DE, 2011-present
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Manage and produce digital marketing and communications creative for the credit card, home lending, and auto lines of business (external & internal).
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Produced, captured, edited and deployed video assets (including drone) as part of Chase Card Service's Bronze Anvil and Ex award-winning Honeymoons for Heroes campaign. Social and broadcast engagements surpassed 56M impressions.
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Produced brand video documenting a home donation to a family that lost their home during Hurricane Harvey. 1.3M views via targeted owned, earned, and partner channel engagement.
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Shot, produced, and edited Chase’s Pins & Properties highlights reel featuring
HGTV’s Drew and Jonathan Scott and Pinterest.
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Produced and designed digital creative components for multiple winter and spring home-buying campaigns garnering 300M impressions from social, blogger partnerships, web, and satellite media tours.
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Produced, shot, and edited video series with Bravo Channel’s Ryan Serhant to promote Chase’s Agent Express and Closing Guarantee products.
20K+ social media engagements in first month of launch.
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Produced creative components and managed analytics for the firm’s Zagat home-buying campaign garnering 150M impressions via social and web.
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Produced video series promoting Chase’s FlexPay digital payment program for mortgage. Campaign included social and .com. 8,000+ enrollees ininitial owned-channel launch.
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Producer/writer of an animated video promoting Chase’s MyHome app.
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Producer/writer of an animated video promoting the benefits of combining
a Chase checking account with a home loan account.
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Produced digital and print ads for the firm’s USA Today campaign with HGTV’s Drew and Jonathan Scott.
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Presenter: Video Production: The Basics (Chase-wide employees)
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Managed internal communications channels (160K employees) covering intranet, video, email, events, print, and digital content and curation.
Director, Communications & Video, UTRS Inc., Cherry Hill, NJ, 2002-2011
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Implemented a strategic corporate brand campaign to integrate the company’s many divisions through the redesign of the company website, creation of social media channels, media packets, direct mail, and marketing.
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Wrote and designed marketing materials, executive communications, and publications for clients nationwide with annual distribution exceeding 500,000 recipients plus online channels.
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Standardized all brand communications and marketing efforts.
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Grew client base from one communications client to a client list that covered healthcare, technology, water resources, the Department of Defense, the hunting and fishing industry, and auto dealerships.
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Led the creation and targeted distribution of client communications products, including social media, video, web, exhibits and print materials.
U.S. Army, Soldier, Communications Specialist, 1998-2002
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Kosovo Campaign Medal, 1st Infantry Division
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Army Commendation Medal
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Army Achievement Medal for Outstanding Communications Work in Kosovo
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Army Achievement Medal for Outstanding Communications Work in Australia
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NATO Medal
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7 U.S. Army Certificates of Achievement
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U.S. Army Physical Training Excellence Award (3x)
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Keith L. Ware Broadcast Excellence Award — Command Information Campaign (American Forces Network, Soldiers Radio and Television)
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U.S. Army Nuclear, Biological, & Chemical Defense Officer Certification
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Three 1st Place U.S. Army Pacific Broadcast Excellence Awards
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Communications credits from Germany, Kwajalein, Macedonia, Guam, Australia, Kosrae, Kosovo, Hawaii, and points throughout Alaska
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Journalism, videography, and photography credits with the Alaska Post, Soldiers Magazine, American Journalism Review, Alaska Military Weekly, CBS-KTVA, Good Morning America, History Channel, and Australia Channel 10.
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Converted bombed building in Kosovo — former Republic of Serbia/Yugoslavia — into a radio station to host and engineer daily, Kosovo American Style, reaching over 40,000
multi-national service members and local citizens.
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Teamed with translators to write, produce, and engineer daily, The KFOR Hour, reaching over 40,000 ethnic Albanian and Serbian Kosovars.
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Deployed worldwide to shoot, edit, and report military efforts to an audience of over 3 million viewers via America Forces Network (AFN) and Soldiers Radio and Television (SRTV).
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Covered political dignitaries, including President Bill Clinton, Secretary of Defense William Cohen, and Secretary of State Madeleine Albright.
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Television reporter, NBC-2, WBBH, Fort Myers, Florida, 2002
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Conducted daily live reporting on story of the day.
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Conducted live reporting of breaking news covering politics, sports, health issues, and safety.
Print, photojournalist, US Army, Alaska Post, Soldiers Magazine, Fort Richardson, Alaska, 1998-2002
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Traveled throughout Alaska and the world reporting military news.
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Shot digital photography to capture the military life.
News editor/videographer, CBS-11, KTVA, Anchorage, Alaska, 2000-2002
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Performed research, photography, and video editing for the evening news.
EDUCATION
M.S., Communications Management
Syracuse University
Newhouse School
B.S., Montclair State University
Broadcast Communications,
Defense Information School
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New York Institute of Photography,
Professional Photography Certification
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EXPERTISE
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Communications strategy
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Social media management
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Videography & editing
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Drone video
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Website management
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Intranet operations
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Desktop publishing
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Photography
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Photo editing
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Graphic design
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Exhibit design & management
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Speech & creative writing
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Direct mail campaigns
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Email communications
SOFTWARE SKILLS
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Adobe Premiere Pro
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Hootsuite Social Dashboard
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Adobe InDesign
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Adobe Photoshop
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Adobe Illustrator
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Adobe After Effects
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Avid Media Composer
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Final Cut Pro
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Keynote
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MOSS
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Microsoft Suite
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Multimedia format tools
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Google Analytics
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Adobe Web Analytics
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