top of page
profile pix.png

TOM GRAYSON 

ENGAGE. INFORM. INSPIRE.

CREATIVE COMMUNICATIONS PROFESSIONAL
​

  • Proven success in developing, managing and launching a broad range of creative brand campaigns that inform, inspire, and engage in the digital, broadcast, and print space leveraging video, photography, graphic design, writing, and channel management.
     

  • Motivated by a collaborative creative approach, my portfolio includes efforts for web, social media, broadcast radio and television, email, print, events, and digital screens.
     

  • Efforts and knowledge base include team management, creative applications, digital platforms, owned and paid omni-channel management, video storytelling, cross platform marketing, external and internal communications, presentation development, creative writing, agency partnerships, and analytics.

syracuse logo otto.png
MSU Logo.png
DINFOS Logo.jpg
NYIP-monogram_300px.png

WORK & RESULTS

VP, Creative Communications & Content, JPMorgan Chase, NY, DE, 2011-present

  • Manage and produce digital marketing and communications creative for the credit card, home lending, and auto lines of business (external & internal).
     

  • Produced, captured, edited and deployed video assets (including drone) as part of Chase Card Service's Bronze Anvil and Ex award-winning Honeymoons for Heroes campaign. Social and broadcast engagements surpassed 56M impressions.
     

  • Produced brand video documenting a home donation to a family that lost their home during Hurricane Harvey. 1.3M views via targeted owned, earned, and partner channel engagement.
     

  • Shot, produced, and edited Chase’s Pins & Properties highlights reel featuring
    HGTV’s Drew and Jonathan Scott and Pinterest.
     

  • Produced and designed digital creative components for multiple winter and spring home-buying campaigns garnering 300M impressions from social, blogger partnerships, web, and satellite media tours.
     

  • Produced, shot, and edited video series with Bravo Channel’s Ryan Serhant to promote Chase’s Agent Express and Closing Guarantee products. 
    20K+ social media engagements in first month of launch.
     

  • Produced creative components and managed analytics for the firm’s Zagat home-buying campaign garnering 150M impressions via social and web.
     

  • Produced video series promoting Chase’s FlexPay digital payment program for mortgage. Campaign included social and .com. 8,000+ enrollees ininitial owned-channel launch. 
     

  • Producer/writer of an animated video promoting Chase’s MyHome app. 
     

  • Producer/writer of an animated video promoting the benefits of combining
    a Chase checking account with a home loan account. 

     

  • Produced digital and print ads for the firm’s USA Today campaign with HGTV’s Drew and Jonathan Scott.
     

  • Presenter: Video Production: The Basics (Chase-wide employees)
     

  • Managed internal communications channels (160K employees) covering intranet, video, email, events, print, and digital content and curation.



Director, Communications & Video, UTRS Inc., Cherry Hill, NJ, 2002-2011
 

  • Implemented a strategic corporate brand campaign to integrate the company’s many divisions through the redesign of the company website, creation of social media channels, media packets, direct mail, and marketing.
     

  • Wrote and designed marketing materials, executive communications, and publications for clients nationwide with annual distribution exceeding 500,000 recipients plus online channels.
     

  • Standardized all brand communications and marketing efforts.
     

  • Grew client base from one communications client to a client list that covered healthcare, technology, water resources, the Department of Defense, the hunting and fishing industry, and auto dealerships.
     

  • Led the creation and targeted distribution of client communications products, including social media, video, web, exhibits and print materials.



U.S. Army,  Soldier, Communications Specialist, 1998-2002
 

  • Kosovo Campaign Medal, 1st Infantry Division
     

  • Army Commendation Medal
     

  • Army Achievement Medal for Outstanding Communications Work in Kosovo
     

  • Army Achievement Medal for Outstanding Communications Work in Australia
     

  • NATO Medal
     

  • 7 U.S. Army Certificates of Achievement
     

  • U.S. Army Physical Training Excellence Award (3x)
     

  • Keith L. Ware Broadcast Excellence Award — Command Information Campaign (American Forces Network, Soldiers Radio and Television)
     

  • U.S. Army Nuclear, Biological, & Chemical Defense Officer Certification
     

  • Three 1st Place U.S. Army Pacific Broadcast Excellence Awards
     

  • Communications credits from Germany, Kwajalein, Macedonia, Guam, Australia, Kosrae, Kosovo, Hawaii, and points throughout Alaska
     

  • Journalism, videography, and photography credits with the Alaska Post, Soldiers Magazine, American Journalism Review, Alaska Military Weekly, CBS-KTVA, Good Morning America, History Channel, and Australia Channel 10
     

  • Converted bombed building in Kosovo — former Republic of Serbia/Yugoslavia — into a radio station to host and engineer daily, Kosovo American Style, reaching over 40,000
    multi-national service members
    and local citizens

     

  • Teamed with translators to write, produce, and engineer daily, The KFOR Hour, reaching over 40,000 ethnic Albanian and Serbian Kosovars.
     

  • Deployed worldwide to shoot, edit, and report military efforts to an audience of over 3 million viewers via America Forces Network (AFN) and Soldiers Radio and Television (SRTV).
     

  • Covered political dignitaries, including President Bill Clinton, Secretary of Defense William Cohen, and Secretary of State Madeleine Albright.
     

​

Television reporter, NBC-2, WBBH, Fort Myers, Florida, 2002
 

  • Conducted daily live reporting on story of the day.
     

  • Conducted live reporting of breaking news covering politics, sports, health issues, and safety.



Print, photojournalist, US Army, Alaska Post, Soldiers Magazine, Fort Richardson, Alaska, 1998-2002
 

  • Traveled throughout Alaska and the world reporting military news.
     

  • Shot digital photography to capture the military life.



News editor/videographer, CBS-11, KTVA, Anchorage, Alaska, 2000-2002
 

  • Performed research, photography, and video editing for the evening news.


     

EDUCATION

M.S., Communications Management
Syracuse University
Newhouse School

 

B.S., Montclair State University        

 

Broadcast Communications, 

Defense Information School

​

New York Institute of Photography,

Professional Photography Certification

​

EXPERTISE

  • Communications strategy
    & management

  • Social media management

  • Videography & editing

  • Drone video

  • Website management

  • Intranet operations

  • Desktop publishing

  • Photography

  • Photo editing

  • Graphic design

  • Exhibit design & management

  • Speech & creative writing

  • Direct mail campaigns

  • Email communications

 

SOFTWARE SKILLS

  • Adobe Premiere Pro

  • Hootsuite Social Dashboard 

  • Adobe InDesign 

  • Adobe Photoshop 

  • Adobe Illustrator 

  • Adobe After Effects

  • Avid Media Composer

  • Final Cut Pro

  • Keynote

  • MOSS 

  • Microsoft Suite

  • Multimedia format tools

  • Google Analytics

  • Adobe Web Analytics

​

​

bottom of page